Gerardo Cruz

Save +150 jobs

Maintain 150 associates' jobs by challenging a headcount reduction program that was against the company's strategy

Gerardo Cruz
Save +150 jobs
Gerardo Cruz

Spot competitor's prices in a third-world country

Increase the return of investment in the key categories by increasing the capabilities to spot our competitor’s prices by creating a multi-platform app to track princess and respond to them in less than 24h

Gerardo Cruz
Spot competitor's prices in a third-world country
Gerardo CruzWorkshop

Workshop plan for seasons

Increase sales company-wide by 5% vs. last year by conducting a workshop to define the commercial proposal for seasons.

Gerardo CruzWorkshop
Workshop plan for seasons
Gerardo Cruz

Increased poultry category sales

Increased the assortment by 15% in the stores based on changes in customer behavior

Gerardo Cruz
Increased poultry category sales